Stop performing. Start storytelling.

Because your story is enough.

Hello love

I'm Annika, writer, story strategist, and founder of The Soulful Business Edit.

I help you take the messy, magical stories you've been hiding and turn them into messaging that feels unapologetic, captivating, and real.

Because you don't need someone else's blueprint. You need your story.

These principles shape and guide the way we tell stories, write with power, and create with freedom.

Soulful Storytelling

Your story is the strategy.

Own your truth, not just your timeline. It's time to turn your messy, magical moments into connection.

Magical Messaging

Stop performing. Start connecting.

Create copy that feels aligned and captivating. Copy that feels unapologetically you.

Restorative Business

Rewrite the rules of business.

Grow at your own pace and on your own terms. Honour your energy. Lean inwards. Build something that feels like you belong.

When you're ready to stop performing and start storytelling, these are the ways we can work together.

Freebie

If you're not sure where to begin, I've made something special for you.

A free guide filled with prompts to help you put pen to paper, trust your voice, and remember your words already matter.

Because your story is enough.